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The Japan Mobility Show has kicked off, with crazy concepts as well as near-production vehicles on display. It’s the new name for the Tokyo Motor Show, and as the rebrand suggests it’s focused on all kinds of transport solutions, not just cars.

All the big-name Japanese car makers are there, and here are some of the highlights.

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Century

Toyota already has a luxury brand with Lexus, right? Well, yes, but while Lexus competes with the likes of Audi and Mercedes it doesn’t have the clout to go up against Bentley or Rolls-Royce.

The Century brand will become the super-posh arm of Toyota, referencing the name of Toyota’s Japanese-market premium saloon and sitting above Lexus in the car-maker’s hierarchy.

It has debuted with a single model concept, a massive lifted coupe with dramatic front-sliding doors and a three-seater internal layout. No details on the powertrain have been announced, but it’s possible that it’ll either be an electric car to rival the Rolls-Royce Spectre, or a hybrid in keeping with the existing Toyota Century models.

Speaking of, Toyota took the opportunity to show off both a ‘Tailor Made’ version of the Century SUV, as well as a rather strange Century saloon GRMN performance model.

Lexus

Perhaps the most surprising car at the show is the Lexus six-wheeler. Lexus already caused a stir by releasing the ultra-luxurious LM a few years ago, and it’s really doubling down on van life with the new LS Concept.

The LS badge used to be a luxury saloon, but Lexus believes the traditional posh limo is losing ground to SUVs, and so there’s little point in reviving it as-is. The LS Concept is unapologetically massive, which means tons of space inside with a lounge configuration and multiple reclining seats.

It’s all-electric, with drive going to the four small rear wheels – and as an electric car doesn’t need cooling, Lexus has reinterpreted its ‘Spindle’ grille up front with LEDs. It’s solely a design concept – while a new electric Lexus minivan isn’t unlikely as an LM replacement, a six-wheeled version certainly is.

Also on the Lexus stand there was a Sports Concept – an electric-powered two-seater that’ll be sold alongside a V8-powered sibling. The Lexus LS Coupe Concept was also shown off – another reinvention of the LS name, but this time on a rather more conventional electric SUV.

Toyota

The Toyota Group is certainly having a busy show, and home brand Toyota took the opportunity to reinvent the world’s best-selling nameplate. The new Corolla concept is much less traditional, featuring a low-slung silhouette with an extended windscreen and a hyper-minimalist interior. It’s fair to assume that an eventual production model would be rather more conventional, but Toyota does at least promise it’ll be available in petrol, plug-in hybrid and EV forms.

The rest of Toyota’s stand was staunchly practical – featuring a new Hiace concept van, as well as numerous concepts for urban delivery vehicles.

Daihatsu

Daihatsu hasn’t sold cars in Europe since 2013 but its reveals at the Japan Mobility Show will make you wish it still did. In addition to a kei van and a kei car concept, it also showed off a new version of the Copen convertible – named the K-Open. With its curvy body, expressive headlights and tiny proportions, it’s truly adorable. As a kei car, it’ll feature either a 660cc petrol engine or a small electric motor.

A new version of the pint-sized Daihatsu Midget delivery vehicle was also shown off, this time as an all-electric concept. It features a single driver’s seat plus two smaller seats suitable for children, exposed wheels, a tiny cargo area at the back and enough charm to thaw the grumpiest of hearts.

Subaru

If you miss the days when Subaru was a force in world rallying – with the high-performance road cars to match – then you’ll be pleased to know that two STI concepts are on show.

The Performance E-STI Concept is Subaru’s vision of a high-performance EV. It’s packed with classic STI features such as gold wheels and a massive rear wing, stretched over a distinctive fastback shape. That could signal that it’s gunning for the likes of the Tesla Model 3 Performance or Hyundai Ioniq 5 N – Subaru’s trademark all-wheel drive is certainly easy to do on an electric platform.

If you prefer petrol power, Subaru has the Performance B-STI Concept. This looks rather more conventional, based on the standard Impreza hatch which we don’t get in the UK but is sold in other markets. It too features an aggressive body kit, fat wheelarches, a bonnet scoop and a massive rear spoiler. It’ll feature a flat ‘Boxer’ engine, four-wheel drive, and is unlikely to reach the UK – though if we make enough noise, anything’s possible.

The remainder of the Subaru stand has been taken up by the E-Outback, an electric off-road estate car based on the Toyota bZ4X Touring, as well as ‘Trailseeker’ and ‘Wilderness’ prototypes of the e-Outback, Outback and Forester. Subaru is definitely trying to convince the world it’s a company capable of both performance cars and of outward-bound adventure machines.

Mazda

Mazda’s stand at the show displayed two concept cars at opposite ends of the spectrum. The Mazda Vision X-Coupe is a large plug-in hybrid, with sleek styling and a whopping 510hp. It features several Mazda trademarks – rear-hinged back doors as well as a rotary engine supplementing the electric motors and battery. Mazda’s hot on synthetic fuels, and suggests that carbon-neutral fuel derived from algae could power the Vision X-Coupe.

Rather closer to home, the new Vision X-Compact previews what we can expect from the next Mazda 2 hatchback, which should be revealed sometime next year. It has a rounded, friendly-looking body, and Mazda claims that with an AI-powered interior it ‘represents the future of smart mobility, where vehicles and people form an emotional connection, much like a friend’.

Honda

The standout from Honda’s display is the cute-as-a-button Super-N prototype. Based on Honda’s recently revealed electric kei car, the Super-N features a sporty body kit, practical interior and has actually been confirmed for the UK market in 2026.

Honda also surprised showgoers with the new 0 Alpha, an all-electric SUV that sits beneath the already-revealed 0 Series SUV and Saloon. It should rival cars like the Skoda Elroq and Kia EV3 when it goes on sale.

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