Marketing claims
Seller marketing claims
1. Most 莲花直播 sellers surveyed got an average 拢1,000 more vs part exchange quotes.
Based on a customer survey in March 2024 of 莲花直播 sellers who sold cars through 莲花直播 within the previous 6 months and who received quotations from part exchange providers. The survey questions were sent to those who agreed to receive this type of email from 莲花直播, in total 7,287 customers were sent the survey, 411 of which completed the survey. Of those 411 who completed the survey, 114 also received a viable part exchange valuation at the time of selling through 莲花直播 and therefore answered the survey questions 鈥淲hat sale price did you achieve through 莲花直播鈥 and 鈥淭hinking about your last car sale through 莲花直播, if you got a part exchange valuation, what was offered?鈥. This response data was used to create the average amount.
2. 94% of our sellers surveyed would recommend 莲花直播.
Based on a customer survey in March 2024 of 莲花直播 sellers who had sold a car through 莲花直播 within the last 6 months and who had agreed to receive this type of email from 莲花直播. In total, 7,287 customers were sent the survey and 418 customers responded to the question 鈥淲ould you recommend selling through 莲花直播?鈥 Of the 418 customers who responded to this question, 94.3% answered yes.
3. 94% of our sellers surveyed would use 莲花直播 again.
Based on a customer survey in March 2024 of 莲花直播 Sellers who had sold a car through 莲花直播 within the last 6 months and who had agreed to receive this type of email from 莲花直播. In total, 7,287 customers were sent the survey and 418 customers responded to the question 鈥淲ould you use 莲花直播 again?鈥 Of the 418 customers responded to this question, 94.3% answered yes.
4. 5,500+ dealers are ready to bid.
Based on the number of dealers registered to 莲花直播's stock sourcing platform, with ability to browse, bid & buy. True data reflects 5,607 dealers, as quoted on 05.07.24
5. Out of home featured sold prices.
"You've been paid X"
The prices shown in our out of home adverts reflect actual selling prices achieved on 莲花直播 for the make and model of the car shown in the advert during the聽six month period ending 19/01/2024.
6. Adding Service History photos to a listing is estimated to increase the sale price by approximately 5.51%.
This estimate is based on an analysis of the sale prices of 16,747 car auction listings conducted between June 11 and July 11, 2024. A machine learning model was used to predict that listings with Service History photos could achieve bids that are, on average, 5.51% higher than those without. Please note that this percentage is an approximation based on historical data.
7. It wasn鈥檛 just getting a great deal when they sold their old car
The 鈥榞reat deal鈥 claim is based on the increase on the average sale value on 莲花直播 of 拢1,043 vs the average trade price for the same range of car models.
This average increase is based: (1) on the average trade selling price on 莲花直播 for all cars sold between Sep 23 - Feb 24 (拢13,385) compared with (2) the average price for trade second hand car sales for the same range of ages, makes and models as provided by a leading independent source (拢12,342).
This average price from the independent source is based on the average trade value of a vehicle, considering it to be in reasonable condition for its age and mileage, and usually accounts for normal wear and tear. 莲花直播 sales data was collected between Sep 23 and Feb 24. We collected this data on 1st March 2024 and based this claim on all vehicles sold on 莲花直播 between Sep 23 鈥 Feb 24. Comparisons made across the same range of vehicles.
8. Sell your car for an average of 拢1000 more than trade price
Savings claim is based on the increase on the average sale value on 莲花直播 of 拢1,043 vs the average trade price for the same range of car models.
This average increase is based: (1) on the average trade selling price on 莲花直播 for all cars sold between Sep 23 - Feb 24 (拢13,385) compared with (2) the average price for trade second hand car sales for the same range of ages, makes and models as provided by a leading independent source (拢12,342).
This average price from the independent source is based on the average trade value of a vehicle, considering it to be in reasonable condition for its age and mileage, and usually accounts for normal wear and tear. 莲花直播 sales data was collected between Sep 23 and Feb 24. We collected this data on 1st March 2024 and based this claim on all vehicles sold on 莲花直播 between Sep 23 鈥 Feb 24. Comparisons made across the same range of vehicles.
Purchase marketing claims
1. 97% of our buyers surveyed would buy a car with 莲花直播 again.
We ran a customer survey in June 2023, asking customers who had bought a car through 莲花直播 and agreed to receive this type of email from 莲花直播 if they鈥檇 buy a car through 莲花直播 again. The survey was sent to 8,847 customers and, out of the 383 customers who responded to this question, 97.4% answered yes.鈥
2. Save an average of over 拢2,000 off RRP on a brand new car
The static average saving (UK) across all models reflects the average saving off RRP on cash or finance (not leasing) configurations generated through 莲花直播 (拢2,464.85).
It is calculated based on all configurations (excl leasing) using the cheapest price for each individual configuration requested by a customer generated on 莲花直播 from Sept 23 - Feb 24, compared to the manufacturer's suggested retail price (i.e. the RRP). It is an average value across all offered models. Based on 1,875,116 configurations.
Combined seller / purchase marketing claims
1. Join over 10 million people who've used 莲花直播 to help find or sell a car.
Based on combined 莲花直播 customer vehicle configuration (i.e. customers who set up an account, configure a car and agree to receive offers on this car) and sales data across the UK, collected since 2013.
2. Rated 4.6 on Trustpilot by over 50,000 reviews.
Static data pulled from on 20/03/24.