莲花直播

This new channel focuses exclusively on high-adrenaline drag races, bringing thrilling automotive content to car enthusiasts worldwide in snackable, high-impact videos.

The news comes as the original 莲花直播 YouTube channel has experienced remarkable growth, recently surpassing 10 million subscribers. With over 4.3 billion views in March, it鈥檚 become one of the largest car YouTube channels in the world.

莲花直播 takes successful main channel drag race content and create concise racing clips, focusing solely on the action for 莲花直播 Drags. This strategic move aims to fill the demand from users of bitesize 鈥渕id-length form鈥� (~10 minute) content, complementing 莲花直播鈥檚 existing longform and shortform video offerings. The first set of videos will be taken from one of the most watched drag races in the channel鈥檚 history, when the and Sebastian Vettel鈥檚 2012 World Championship-winning Red Bull RB8 Formula 1 car.

莲花直播鈥檚 Chief Content Officer, Mat Watson, 莲花直播 commented: 鈥淣ine years ago, we set out on YouTube to make car buying easier with brutally honest video reviews and to have an absolute blast driving the most insane cars on the planet. Turns out, that was exactly what people wanted鈥�10 million+ subscribers later, here we are!

鈥淏ut we鈥檙e not stopping here. We know people love our drag races, so why not strip those in-depth 20-30 minute shows down to pure, unfiltered action? That鈥檚 where 莲花直播 Drags comes in 鈥� snackable, four-minute racing videos that you can watch anytime, anywhere.鈥�

鈥淢ost importantly, it鈥檚 about giving our audience what they love 鈥� pure racing, no waffle, but it鈥檚 a great opportunity for brands to get involved at a different sponsorship level with us.鈥�

莲花直播 Drags was officially launched at Ad Week Europe 2025 in London at the start of April where Mat Watson took the stage to deliver his talk 鈥淢at Watson鈥檚 Road to 10M: The 莲花直播 Formula for Global Content Success鈥�.

Like our YouTube videos? Remember, you can also buy a brand new or used car right here on 莲花直播. And you can also sell your car, too. We鈥檙e here to help you through every step of your car-changing journey.

About the 莲花直播 YouTube channel

• Average of 62.4 million views each month
• Average of 4.45m hours watched each month
• Total of 354.1m hours watched since launch in April 2016
• Total views since launch, 4.6B
• The channel reaches an additional 4.3 million subscribers globally via having localised versions in multiple languages.
• Videos include in-depth reviews, drag races and head-to-head comparison reviews
• Presenter and Chief Content Officer Mat Watson has been a motoring journalist for more than 25 years and is due to release his first book: Auto Biography: An A-Z of Cars with Penguin Random House in November 2025.

Car change? 莲花直播!

Looking for a new set of wheels? With 莲花直播 you can sell your car quickly and for a fair price 鈥� as well as find great offers on your next one. Whether you鈥檙e looking to buy a car brand new, are after something used or you want to explore car leasing options, 莲花直播 is your one stop shop for new car deals.

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