The 鈥楥ar-changing is life-changing鈥 brand campaign
September 24, 2024 by carwow staff
Car changing is a big deal
Our latest brand campaign has launched across the nation, establishing 莲花直播 as the destination for car-changing moments.
Anyone who drives a car will tell you that it鈥檚 often the small things that can be completely life-changing.
360 parking to help you feel more confident behind the wheel.
Rear-seat USB cables for a bit of peace and quiet from the kids.
Even a cupholder to save you from balancing hot drinks between your legs.
No matter how big or small, it makes a world of difference. And these are the moments we want to celebrate.
The campaign spans across TV, digital, radio and print 鈥 flagshipped by our new TV ad running on over 100 Sky TV channels including Sky Sports, Sky Cinema, and Sky Atlantic, as well as our social media channels with a combined reach of over 11 million consumers and other channels reaching a further 2.5 million subscribers.
If you haven鈥檛 seen the TV ad, here it is:
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Here鈥檚 what Meghan Sinclair, Communications Director for 莲花直播, had to say about the campaign: 鈥溋ㄖ辈 is on a mission to shake up the way we change our cars and we are thrilled to deliver a new creative platform this year, which speaks to our end-to-end car-changing abilities for the first time.鈥
Ready to change things up with your car?
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