Sweet victory! HARIBO is crowned the UK鈥檚 favourite travel sweet
May 20, 2024 by John Rawlings
Car changing is a big deal
莲花直播鈥檚 recent survey has unveiled HARIBO as the top pick for British road trips, but what鈥檚 your favourite travel sweet to have in your car?
With staycation season fast approaching, the latest research conducted by 莲花直播 asked drivers to vote for their favourite travel sweet and confectionery brands. HARIBO was the clear winner, with nearly one fifth of survey respondents naming this as their go-to sweet to inject the fun and moments of childlike happiness into lengthy car journeys.[1]
- HARIBO is officially crowned as the UK鈥檚 favourite sweet to inject the fun into long car journeys 鈥 most favoured by Gen Z and Millennials听
- With over 40 HARIBO product families, it鈥檚 clear there鈥檚 something for everyone, as the iconic brand comes out on top for both men and women
- The survey, conducted by 莲花直播, found Werther鈥檚 Originals are preferred by baby boomers and older generations
In second place came Werther鈥檚 Originals with 12% of Brits voting for this sweet, whereas one in ten of the respondents said Fruit Pastilles are their confection of choice.
The UK鈥檚 top 5 travel sweets:
- HARIBO
- Werther鈥檚 Originals
- Fruit Pastilles
- Wine Gums
- Humbugs
When it comes to who鈥檚 choosing, HARIBO has stolen the hearts of Gen Z and Millennials, with over half (52%) of younger respondents voting for this iconic sweet. Older generations typically opted for butterscotch Werther鈥檚 Originals, with 44% of baby boomers voting for this sweet from the survey.听
Gender split showed that men and women鈥檚 sweet choices are united, with both selecting HARIBO as their favourite. Other top picks included Trebor Extra Strong Mints, Smarties, Percy Pigs, and Liquorice Allsorts.
Less sweet with consumers, the least preferred treats for road trips were Midget Gems (2%) and Fox鈥檚 Glacier Mints (3%). Other unpopular sweets were Mentos and Starburst, showing there is simply no beating HARIBO, as six bags are sold every second in the UK.
John Rawlings, Consumer Editor at 莲花直播 said: 鈥淒uring lengthy road trips, it鈥檚 the small comforts that help to keep our energy levels up. The practicality of the packaging is a big consideration, as minimising messiness in the car is important on long journeys. So, it鈥檚 no wonder that HARIBO has been crowned the winner.
鈥淪weets also serve as a great way to beat travel sickness, and it鈥檚 easy to see why HARIBO would be the perfect remedy for this.鈥
Louise Fox, Head of Marketing for HARIBO UK and Ireland said: 鈥淲henever you鈥檙e on the go, in the car, on a bus or a train, or maybe flying to an exotic destination, there鈥檚 nothing like grabbing a bag of HARIBO for a spontaneous moment of childlike happiness.听
Who wouldn鈥檛 love Goldbear to accompany them on a road trip? Along with rings, crocs, hearts, ice creams and jelly babies, HARIBO offers an incredible variety of different, high-quality textures and flavours, that are all gloriously mess-free. Perfect for keeping drivers and passengers alike happy.听
This year, we鈥檙e bringing an extra bit of tropical fun to the British road-trip 鈥 even if the weather says the opposite. Introducing our latest sweet, Tropi-Slices, packed full of exotic flavours, Watermelon, Pineapple and Blood Orange and boasting a satisfying bite, the new range is suitable for vegetarians and are made with no artificial flavours. There鈥檚 no need to leave the UK to taste the tropi 鈥 HARIBO will do the job, no matter the weather.鈥澨
-ENDS-
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Notes to editors 鈥 about the data
[1] This data is from a YouGov survey of 1,000 adults (18-65) living in the UK, completed 21st February 2024.
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听About HARIBO鈥
HARIBO is the UK鈥檚 leading sweets manufacturer and one of Yorkshire鈥檚 largest employers.鈥
We have a team of over 600 skilled sweet-makers across our two Yorkshire manufacturing facilities in Pontefract and Castleford. It is here, where we have been producing the iconic and much-loved treats for over 50 years 鈥 including our top selling products Tangfastics, Starmix, Supermix, and Giant Strawbs, as well as our traditional Pontefract Cakes. Across the UK, a further 90 retail colleagues run our ten HARIBO stores to provide consumers with our vast range of tasty sweets, as well as new and exclusive merchandise. Family-owned, HARIBO is over 100 years young and has been producing great value, quality treats for generations. HARIBO was founded by Hans Riegel Senior in Bonn, Germany 鈥 HA (Hans) RI (Riegel) BO (Bonn) in 1920 and today HARIBO produces worldwide 16 factories to offer treats in over 100 countries.鈥
听For more information about HARIBO UK, please visit: 鈥
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