莲花直播

Government incentives are reshaping buyer behaviour, creating new opportunities for brands and retailers.

The Ford Puma Gen-E has surged to the top of 莲花直播鈥檚 most-configured and most-enquired new car charts - thanks to being one of only two models currently eligible for the full 拢3,750 Electric Car Grant (ECG).

Since the announcement, demand for the all-electric compact SUV has skyrocketed:

• +1,700% configurations in the first 30 days post-announcement
• +540% enquiries to dealers compared with its first month live

At an RRP of 拢27,045 (before any incentives), the Puma Gen-E has quickly become one of the most affordable EVs in its segment - proof of how much incentives can sway buyer interest.

The key stats for retailers

莲花直播 data shows that BEV interest is growing fastest at the sub-拢37,000 price point, which qualifies for the Government grant, but also driving growth in non-eligible EVs too:

• +53% enquiries for BEVs under 拢37k in the last four weeks
• +11% enquiries for BEVs above 拢37k

This means value-focused EVs are pulling more customers into the market but interest is climbing across the board. For retailers, this is a chance to:

• Win incremental EV sales by advertising eligible stock on 莲花直播 鈥� where intent is highest
• Capitalise on fresh brand movement 鈥� with Ford reclaiming the top spot and newcomers like JAECOO 7 joining the top three alongside Hyundai Tucson
• Ride the wave of change 鈥� with EVs hitting 34% of all configurations on 莲花直播 in September, matching petrol models for the very first time
  
  

Insight from 莲花直播 leadership

Philipp Sayler von Amende, Global Chief Commercial Officer at 莲花直播, explains:

鈥淪ince the ECG launch, BEVs are climbing 莲花直播鈥檚 demand charts at a rate we鈥檝e not seen in years. For dealer partners, this is the moment to double down on visibility. The dealers who 鈥榮how up鈥� on our platform are the ones who will convert more buyers to BEVs.鈥�

The bigger picture

The Ford Puma Gen-E is the headline, but the trend is bigger than one model. Government support, OEM-led incentives, new entrants and rapid innovation are fuelling a reshuffle of customer choice. Longstanding favourites are falling out of the top five, while new brands are gaining traction quarter by quarter.

For dealers, that means change is happening faster 鈥� and showing up in the right place has never mattered more.

馃挕 Retailer takeaway:
The ECG is dramatically shifting demand. Leverage the opportunity, maximise your 莲花直播 exposure, and you won鈥檛 miss the buyers making their next car-change.

Never miss a car-change.