Did you hear about the break up?
February 14, 2024 by Fraser Coupland
This February, we鈥檙e asking drivers to break up with their cars to bring even more quality stock to our dealer partners in our daily auctions.
莲花直播 wouldn鈥檛 be 莲花直播 without a dependable flow of quality stock to our auctions. That鈥檚 why we鈥檝e invested in an out-of-home (OOH) advertising campaign to bring dealers even more quality stock this year. We鈥檒l also be reaching sellers through our digital channels like Facebook, Instagram, YouTube, email marketing and on-site.
The idea? Get consumers to 鈥榖reak up鈥 with their cars.听
Like everything we do, this campaign is built on insights. People decide to end things with their car for all sorts of reasons. From selling to upgrade to a new car to selling because they no longer need a vehicle, it鈥檚 not why you sell that鈥檚 important 鈥 it鈥檚 how.听
鈥淔or many motorists, selling a car has been an emotional, angst-ridden process; much like a break-up.鈥 Says our CMO, Ben Carter.听
鈥淲e鈥檝e already helped over 2.5m people change their cars (whether that be selling or buying) so what better place to reassure customers that changing cars is [...] easy.鈥
So forget Valentine鈥檚 Day 鈥 this February and beyond, keep an eye out for our ads as we bring dealers even more fresh stock by getting the public to break up with their cars.听
Tubes, trains, roadside and bus stops 鈥 reaching UK drivers wherever they are
The ads will drive awareness among new and existing audiences and get them to choose 莲花直播 next time they want to sell a car.听
It鈥檚 also the first campaign we鈥檝e run since our rebrand at the end of 2023 鈥 so we鈥檙e painting the town blue to get the rebrand out into the world, with a healthy dose of our new (and improved) tone of voice too.
鈥淲e know there are plenty of good reasons for sellers to break up with quality cars.鈥 Says Sally Foote, CCO of Sell My Car. 鈥淥ver a third (38%) of motorists sell to upgrade to a bigger or better car that suits changing needs and lifestyle requirements, while a quarter (25%) sell because they no longer need it.鈥
鈥淭hat means more fresh quality stock for dealers in our daily online auctions.鈥澛
With all these breakups on the horizon, make sure you鈥檙e keeping an eye out for the single cars in your area...
While we鈥檙e talking about relationships鈥
We鈥檝e just got into a new one with Autovia, the parent company of well-loved brands like AutoExpress, EVO, carbuyer and more - which reaches 15 million car owners every month.
鈥淲e鈥檙e super-excited about the Autovia team joining the 莲花直播 family as combining these well-respected and much-loved publishing brands with our marketplace, enabling even more people to change their cars with the 莲花直播 Group.鈥 Commented John Veichmanis, 莲花直播 CEO.听
Want to join our network of over 4,500 dealers? Sign up for free at 莲花直播.
